Season 7,

7.26 – David Tao – Barbend – Rising Tide Recap

June 28, 2023

Welcome to another episode of Rising Tide Startups! In this episode, host Kevin Prewett welcomes back on the show David Tao, the Co-Founder, and CEO of Barbend, a prominent platform dedicated to strength training and fitness content. David shares his experiences, having spent nearly a decade building and leading editorial teams in the health and fitness industry. During this conversation, Kevin and David deep dive into the remarkable journey of Barbend, tracing its origins from humble beginnings to its recent acquisition. Discover the importance of identifying a niche audience and creating engaging content that truly resonates.

A few highlights:

  • BarBend: prominent platform dedicated to strength training and fitness content.
  • Steps to Building a Successful Content Site: Building a successful content site involves understanding your target audience and their needs, creating diverse and resonant content, lowering barriers to entry by offering content at different levels, focusing on high-quality and credible content, and generating word-of-mouth recommendations through exceptional value delivery.
  • Understanding Your Target Audience: Barbend recognized its niche audience and analyzed similar sites to create content that resonated with a wider group of people, resulting in greater engagement and reach.
  • Lowering Barriers to Entry: By offering a diverse range of content at various levels, this not only expanded their audience but also generates increased interest and engagement.
  • Quality Content and Continuous Improvement: In the fitness and wellness space, research and accuracy are crucial. Focusing on these aspects maintains credibility and provides value to the audience.

Listen to the full conversation here:


Catch up with David Tao here:

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Rising Tide Startups hosted by Kevin Prewett is a unique, weekly Business interview podcast, hosting some of today’s most exciting solopreneurs, startup founders, and side hustlers.


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