Season 7,

7.36 – Ben Foster – Prodify

October 19, 2023

Welcome to another episode of the Rising Tide Startups. In this episode, we had the pleasure of hosting a conversation with Ben Foster, experienced product management expert. Ben is a co-founder of Prodify, a boutique advisory and coaching firm specializing in product management and related disciplines. He’s also the Chief Product Officer at WHOOP, adding to his rich history in the realm of product management. 

Prior to his current roles, he served as the Chief Product Officer at GoCanvas and the VP of Product and Design at Opower, which went public in 2014. Notably, he started his journey during the dot-com boom, amid the rapid growth and eventual implosion of the tech industry.

If you’re interested in product management, tune in to this episode and gain some valuable insights.

Here are some takeaways:

  • The Importance of Product Management: Product management blends customer needs, business needs, and supporting technology. It was formalized as a specific role during the Silicon Valley boom.
  • The Importance of Understanding Customer and Business Needs: Product management is the art of harmonizing customer needs with business objectives. It’s about finding that balance between what the market demands and what the company aims to achieve.
  • Exploring the Unknown Unknown: It’s about being prepared to deal with unexpected challenges and staying agile in an ever-changing environment.
  • The Power of Clear Vision and Strategy: A clear product vision and strategy are essential for team alignment and success. It keeps everyone focused on overarching business goals while articulating a path to realize the product vision.
  • A Customer-Centric Approach: To make a lasting impact and raise industry standards, product managers must embrace a mindset that prioritizes customer satisfaction and needs. 

Listen to the full conversation here:


Catch up with Ben Foster here:


Lead with a customer-centric product vision. Grab a copy of Ben’s book Build What Matters here:


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