Season 5,

5.14 – David Friedman – CultureWise

April 03, 2021

Our special guest on Rising Tide Startups is David Friedman.  David is an award-winning CEO, entrepreneur, author, and renowned public speaker. In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career, and in 2018 he published his second book, Culture by Design, the definitive “how to” manual for building a high-performance culture. His current company, High Performing Culture, has helped hundreds of companies throughout North America to implement his culture operating system, CultureWise™.

Learn more at

David’s Book –


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