Podcast: Play in new window | Download (Duration: 38:00 — 32.6MB)
In this episode of Rising Tide Startups Podcast, Hailey Brooke Weiss, founder and CEO of Power Move Marketing, shares how her journey from collegiate volleyball captain to marketing agency leader has shaped her approach to business and leadership. With a passion for adaptability and innovation, Hailey has built a remote-first agency that offers tailored, integrated solutions to startups, acting as an in-house marketing partner for businesses.
Hailey reveals how her team navigates industry shifts, from leveraging AI to adjusting to new trends and legislation, while balancing creativity and analytics to help clients achieve tangible results. As a leader of a 30+ person remote team, she emphasizes the importance of trust, delegation, and letting creative people be creative, drawing from her athletic background to focus on accountability and leading by example.
This episode provides practical advice on leadership, marketing trends, and the mindset needed to grow a successful business. If you’re looking to elevate your marketing game and learn from a leader who blends strategy with heart, this conversation with Hailey Brooke Weiss is a must-listen.
Here are the key takeaways from the conversation:
- Implementing an omni-channel marketing strategy across TikTok, Instagram, and LinkedIn creates multiple sustainable revenue streams for business growth.
- Establishing clear project parameters while avoiding micromanagement empowers creative teams to deliver exceptional client results.
- When addressing challenges, leading with curiosity instead of criticism transforms team dynamics and improves problem-solving efficiency.
- Converting major household brands through consistent social media content demonstrates how digital presence drives significant business acquisition.
- Eliminating long-term contracts and maintaining service flexibility helps retain startup clients in rapidly changing market conditions.
- Focusing on target audience needs rather than industry specialization enables successful client acquisition across diverse business sectors.
- Building a fully remote team culture based on trust and autonomy creates high employee retention and increased productivity.
- Leveraging specialist expertise within the team rather than handling everything personally accelerates agency scaling and client satisfaction.
- Maintaining an authentic social media presence and consistent messaging across platforms strengthens brand credibility and drives organic growth.
Listen to the full conversation here:
- YouTube: https://www.youtube.com/@risingtidestartups
- Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474
- Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR
Connect with Hailey Brooke Weiss:
- LinkedIn: https://www.linkedin.com/in/haileybrookeweiss/
- Power Move Marketing: https://powermovemarketing.com/
- Instagram: https://www.instagram.com/haileybrooke8
Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.
Shoutout to our Great Sponsors:
Naviqus Virtual Services – Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2025!
Have you ever considered starting your own podcast for your company or brand? Podbrandmedia.com can help. Affordable and effective in content creation and lead generation!
