Season 6,

6.28 – Moonie Zhu –

July 20, 2022
Moonie Zhu is a native Chinese entrepreneur who has been living in Germany since 2006. She is specialized in consumer goods and retail industry with 10 years of professional experience in large German corporations (Beiersdorf, Henkel and Tchibo) before she co-founded eTOC GmbH. She is an expert in Marketing, Brand Building, Strategy Development and E-commerce. She has managed many brands including growing brands in a mature market Germany and building up brands in a new market China. She provides many success track-records of introducing and localizing global brands in China through e-commerce.
eTOC comes from e-commerce to China. eTOC helps international brands sell and grow in China through e-commerce and digital marketing.
The teams are based both in Germany and China and work in English, German and Chinese. “We are close to you and know how you work, and we are close to the market and know how the Chinese work”.
As a specialized consulting company only focusing on China e-commerce and digital marketing, eTOC has already helped over 150 international companies to entry into China through e-commerce or grow and optimize their China e-commerce business.
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