Our special guest on the podcast is Thom King, founder of IconFoods.com and “Guy Gone Keto.” Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the traditional definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking. King’s company has been built around the simple principle of “do the right thing.”
In 1999, Thom’s personal passion for food and his concern over the explosion of metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to help food manufacturers replace unhealthy sugars in their products with natural options. With 20 years of R&D work, Thom has helped hundreds of manufacturers improve the quality of their products. In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic (low carb, high fat) diet.
Youtube link – full episode
YouTube link – Rising Tide Startup School