Their genesis began when a world-traveling, preschool teaching feminist met an admittedly analytical commercial banker. It was a beautiful collision of empath meets analyst. They realized that if they wanted to create an exceptional life, with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they were not hardcore enough to quit their jobs and attempt to gut out a startup, they instead jumped into the world of moderate entrepreneurship, meaning they started their first wave of side hustles. Based on their vision they merged strengths/ personalities & entered the entrepreneurial jungle—together.

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