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What happens when you follow your gut, not a roadmap?
For Heintze Malack—known to her friends and followers as Heinz—entrepreneurship didn’t start with a business degree or a polished pitch deck. It started with paper boats and a big imagination. Now the founder of the fashion brand The Twentieth, Heinz has built a business from scratch by turning scrolls into sales and ideas into brands. Through smart content, bold storytelling, and Meta Ads that actually work, she’s crafted a community-powered brand with viral moments and sold-out launches, all without following a script.
In this new episode of The Rising Tide Startups, we sit down with Heinzte to talk about taking chances on things without guaranteeing they’ll work. Heinz shares how faith, curiosity, and emotion have guided every leap, from a spontaneous three-month trip that turned into a permanent move to launching a brand without investors or industry connections. She talks TikTok virality, launching campaigns that convert, and the art of balancing remote work with her dream of opening a community bakery.
This episode is full of laughter, life lessons, and honest reflections on impostor syndrome, grit, and staying creative even when things feel uncertain. Whether you’re a founder, a dreamer, or somewhere in between, Heinz’s story will remind you that it’s okay to start before you feel ready and that purpose often shows up when you least expect it.
Key Takeaways:
- Entrepreneurial spirit often shows up early. Childhood moments of creativity and initiative can reveal a future in business.
- Bold moves create momentum. Taking risks before you’re fully ready often leads to the biggest breakthroughs.
- Career pivots start with curiosity. New passions emerge when you step into unfamiliar tasks and stay open to change.
- Authentic storytelling builds connection. People relate more to real, behind-the-scenes journeys than to polished marketing.
- The best products solve your problems. If you’ve felt the pain point, chances are others have too.
- Remote businesses rely on local trust. Strong, on-the-ground partnerships are key to sustainable operations.
- “Start before you’re ready and refine later. Waiting for perfect conditions can stall your progress. Action is what builds momentum.
Listen to the full conversation here:
- YouTube: https://www.youtube.com/@risingtidestartups
- Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474
- Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR
Connect with Heintze:
- LinkedIn: https://www.linkedin.com/in/hcvmalack/
- The Twentieth: https://www.thetwentieth.co/
Closing thought: “Success isn’t about having it all planned out—it’s about showing up, staying curious, and letting your story lead the way.”
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