Season 9,

9.05 – Mike Faraci – Red Button Media

April 15, 2025

Podcast: Play in new window | Download (Duration: 48:38 — 37.7MB)

What if you could grow a business without ads or cold calls?

That’s exactly what Mike Faraci set out to prove and did. Now the Founder & CEO of Red Button Media, Mike helps brands rise above the noise with authentic, story-driven video content. But his path didn’t start with a marketing budget or a polished campaign. It started with one camera, a clear message, and a commitment to post on LinkedIn for 500 days straight.

In this episode of the Rising Tide Startups, we talk with Mike about how he built a media company from scratch without spending a dime on ads or picking up the phone for cold outreach. Mike shares how he developed systems around strategic content, how to speak to a “Target Viewer Persona,” and why trust-building starts with showing up as yourself online.

This isn’t just a conversation about content strategy, it’s about discipline, self-belief, and doing the unscalable work when no one’s paying attention. Whether you’re a solopreneur, startup founder, or just tired of growth tactics that feel fake, Mike’s story is a reminder that showing up with purpose and consistency can still beat the algorithm.

Key Takeaways:

  1. Consistency beats perfection. It’s not about being flawless, it’s about being there. Show up regularly and let the momentum build.
  2. Content replaces cold calls. Done right, consistent content creation brings in warm, inbound leads—no ads, no chasing.
  3. Trust is built through familiarity. Every scroll-by impression adds up. People trust faces they recognize. Be visible.
  4. The cost of silence is high. If you’re not showing up, your competitors are. Inaction has a price.
  5. Put a face to the brand. Personal content outperforms faceless brands. Relatability wins.
  6. Capture attention instantly. You’ve got only 3–5 seconds to lead with value or lose the moment.
  7. If you’re not creating content in 2025, you’re already behind. Organic visibility isn’t optional anymore, it’s the baseline.

Listen to the full conversation here:


Connect with Mike:

Closing thought: “If you’re not building a founder-led brand, you’re leaving trust, visibility, and opportunity on the table. Mike proves that showing up consistently isn’t optional—it’s the new competitive edge.”

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