Season 9,

9.03 – Will Milliken – SwoopScoop

March 15, 2025

Podcast: Play in new window | Download (Duration: 29:03 — 25.8MB)

This Episode – Turning an Unlikely Business into a Multi-Million Dollar Success

Meet Will Milliken, president of a fast-growing dog waste removal company and founder of the President of Swoop Scoop® and founder of Poop Scoop Millionaire™. What started as a small side hustle has become a booming business with multiple locations and a thriving online community for aspiring entrepreneurs.

Will shares how he transitioned from digital marketing to home services, why the pet waste removal industry took off, and the key strategies that helped him scale. With a focus on exceptional service and customer care, Swoop Scoop® has grown into a leading company serving thousands of satisfied clients.

We also cover the marketing strategies that work (and don’t), building a standout brand, and the importance of fast customer response times. Plus, Will shares the surprising lessons he learned from a failed partnership with Pizza Hut and how he’s preparing for national expansion.

Key Takeaways:

  1. Standardized, flat-rate pricing works best: customers prefer knowing costs upfront.
  2. Fast response time is critical: answering inquiries quickly sets businesses apart in home services.
  3. Professional branding (uniforms, truck wraps, CRM systems) increases trust and allows for premium pricing.
  4. Scaling starts with predictable lead generation. The biggest bottleneck is acquiring customers consistently.
  5. Marketing experiments matter. Facebook ads, Google SEO, and wrapped trucks work best, while some partnerships (like pizza box ads) miss the mark.
  6. Standardized operations make scaling easier. A clear system for hiring, training, and customer acquisition makes franchising a real possibility.
  7. Track Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (LTV): understanding these numbers earlier could have cut growth time in half.
  8. Anticipate bottlenecks as you scale: hiring, vehicle acquisition, and equipment logistics become challenges as the business grows.
  9. If you don’t know how to acquire customers, your business will struggle.
  10. If you’re not willing to start a poop scooping business, you’re probably not going to start any business.

Will’s journey proves that even the most unexpected businesses can be wildly profitable with the right systems and mindset. Ready to think outside the box (or the yard)? This episode will change the way you look at service businesses.

Listen to the full conversation here:


Connect with Will:

 

Closing thought: “Big opportunities come from solving everyday problems. Price smart, systemize, and scale—success will follow.”

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